Evolving Consumer Preferences and Herbal Benefits of Cupuacu Plant to Drive Market Growth. The demand for natural, plant-based and sustainable ingredients in cosmetics and personal care products drives the use of cupuachu butter. Cupiacu butters unique taste and aroma contribute to its use in confectionery, bread and beverage products.
NEWARK, Del., July 01, 2024 (GLOBE NEWSWIRE) — The cupuacu butter market is estimated to 44.7 million dollars in 2024. During 2034, the demand for cupuacu butter is set to advance at a CAGR of 6.2% By 2034, it is predicted that the market value will have reached 81.4 million dollars.
Confectionery and sweetmeat manufacturers aim for differentiation. Thus, an ingredient that helps the product cut through the cracks and gain consumer acceptance is precious. One such ingredient that is gaining traction in the food sector is shea butter.
Butter is becoming a key part of some ice creams and desserts, giving consumers a different taste. Chocolates made from the ingredients are also popular, known as “cupulates”.
Cupcuacu butter actually goes beyond conventional ingredients in the properties it possesses. For example, it contains water absorption capacity that far exceeds that of lanolin. Thus, it is being used as a substitute in cosmetics for lanolin and shea butter, leading to high demand for the products.
The application of cupuacu butter in the cosmetics industry is extensive. Hair products use this ingredient to repair, among other things, frizzy and dry hair. The ingredient is also gaining ground primarily through its use in skin moisturizers and lip balms.
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Key takeaways from the Cupuacu butter market
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The cupuacu butter market is projected to reach USD 44.7 million in 2024.
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The refined cupuacu butter segment accounts for a market share of 47% in 2023.
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South Korea is projected to witness a CAGR of 8.3%.
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China and Japan are poised to register CAGRs of 6.9% and 7.9% respectively.
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The UK industry is set to register a CAGR of 7.4% by 2034.
“All the hype in the cosmetics industry is the use of organic ingredients. Consumers are looking for products that are gentle on their skin and hair. Thus, the side effects of chemical ingredients are frowned upon. In this scenario, conditions are right for a plant-based ingredient like shea butter to thrive. say Nandini Roy ChoudhuryClient Partner at Future Market Insights
Who is winning?
Cosmetic giants are intrigued by the ingredient’s potential. The nascent market is seeing more and more cosmetic companies dabbling in the use of shea butter. Some of the prominent companies in the market include The Body Shop International Limited, Lush Ltd., Aromaaz International, Natura & Co. Holding, and SA Croda International Plc.
Major players are using various organic and inorganic strategies to increase sales and stay ahead of the competition. These include new product launches, partnerships, collaborations, mergers and facility expansions.
Recent developments in the Cupuacu butter market
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In April 2024, Body Lotion SPF50 infused with cupuacu butter, part of the Rio Radiance sunscreen collection, was launched by Sol De Janeiro.
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Cupuacu butter market leading brands
Want more knowledge?
Future Market Insights (FMI), in its new offering, provides an unbiased analysis of the global shea butter market where it presents historical demand data (2019-2023) and forecast statistics for the period from 2024 to 2034.
The study includes compelling insights based on grade (refined, unrefined and highly refined), function (moisturizing agent, emollient and flavor enhancer) and end use (cosmetics and skin care industry, food industry, confectionery and others) in some regions.
Preliminary report: https://www.futuremarketinsights.com/reports/cupuacu-butter-market
Key Segments of the Market Report
By class:
Based on grade, the cupuacu butter market is segmented into refined, unrefined and highly refined.
By function:
Based on function, the industry has tripled into moisturizing, emollient and flavor enhancing agents.
By end use:
In terms of end use, the sector is segmented into cosmetics and skin care industry, food industry, confectionery industry and others.
By region:
The analysis was carried out in the main countries of North America, Latin America, Europe, South Asia, East Asia, Oceania and the Middle East and Africa.
Authored by:
Nandini Roy Choudhury (Food & Beverage Client Partner at Future Market Insights, Inc.) has over 7 years of management consulting experience. She advises industry leaders and explores opportunities and challenges out of sight. It establishes processes and operating models to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has broad functional expertise in key niches including but not limited to food ingredients, food and health solutions, animal nutrition and marine nutrients. She is also well known in the pharmaceutical, biotechnology, retail and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her primary expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration, and cost reduction. Nandini holds an MBA in Finance from the MIT School of Business. She also holds a Bachelor’s degree in Electrical Engineering from Nagpur University, India.
Nandini is the author of several publications and has been quoted in magazines including Beverage Industry, Bloomberg and Wine Industry Advisor.
Explore FMI’s ongoing food and beverage coverage:
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